Joe realized he needed to purchase a hearing aid, but didn't want to spend a lot of money. "How much do they cost?" he asked the salesman, Mark.
"Anything from $2 to $2,000" Mark replied
"Can I see the $2 model?" said the Joe.
The salesman put the device around the man's neck, and said: "You just stick this button in your ear and run this little string down into your pocket."
"How does it work?" asked Joe.
"For $2, it doesn't work," said Mark. "But when people see it on you, they'll talk louder."