Joe decided to open a new barbershop called "Scissor Me", right across the street from the Mark's well established barbershop, "The Receding Shoreline."
Looking to spark some immediate business, Joe put up a big bold sign which read: "WE GIVE SEVEN DOLLAR HAIR CUTS!"
Not to be outdone, Mark, the old Master Barber put up his own sign: "WE FIX SEVEN DOLLAR HAIR CUTS!"